Homero Ortega


Craft Stores

This charming shop is rooted in tradition, due to it specialising in creating one of the ultimate symbols of Ecuador: the Panama hat. Ignore the fact that the headgear takes its name from a different country (Panama is in Central America); this is a true product of Ecuador, and a classic one at that.

The craftsmanship required to create one of these hats is extraordinary: a fusion of natural fibres and jewels that come together to create a physical statement of Ecuador. The Panama hat has gained notoriety in all corners of the globe, such is its popularity with hat fanatics. Or even just people who are partial to a nice hat.

Homero Ortega is the product of five generations of the Ortega family successfully making and selling these special hats. No-one can make a Panama hat like the Ortega family, which is a testament to their ongoing success and popularity.

In 2008, Homero Ortega opened an adjoining museum, called 'The Magic of the Hat' - so you can learn about the Panama hat, as well as browse and buy them. The museum consists of three rooms; one dedicated to the history of the hat, one detailing the hat-making process, and one describing the family history of Homero Ortega.


Hermano Miguel 6-84 & Presidente Córdova, Cuenca, Quito

View Larger Map

My Lists

Create New Guide


Mini Guides

Login to create your guides for Ecuador.

Add to My Guide

Create New Guide



Recommended Experiences in Ecuador

500+ trusted car hire partners globally

Create & Share your own Guide to Ecuador with friends and family!

Add your recommended places to visit by browsing the website and pressing the icon.

Create your own guide of favourite 'must see' places

Earn your Local Expert badge by Sharing your guides with others

Get your guide seen by submitting it to the Mini Guides section


We Are Part of the My Guide Network!

My Guide Ecuador is part of the global My Guide Network of Online & Mobile travel guides.

We are now in 120+ Destinations and Growing. If you are interested in becoming a local travel partner and would like to find out more then click for more info about our Website Business Opportunity.

Nearby Destinations

Events in Ecuador

Filter Events by Sub-Category

Please select a Date first.

Search for a company in Ecuador